Welcome to my blog!
In my education in Marketing and Communication Support, I discovered where my passion lies: combining creativity and strategy. From developing new skills to inspiring experiences during projects, every moment has contributed to my personal growth. Read more about my path, my ambitions and the goals I pursue in the marketing world here.
The beginning of my study of Marketing and Communication Support
My choice of study started in my second to last year of high school, when I looked at all the directions there were after my 6th year of high school Retail I wanted to continue studying store management, but I still had to do a 7th year so I chose Retail management as a specialization year. In this direction I had the subject 'marketing' and I found this interesting and fun to learn about. This made me look for courses that had more to do with marketing, so I ended up in Marketing and Communication Support.
My experiences so far
At the beginning of this academic year I was thinking more about the creative side of marketing, such as creating content or designs, I have now learned the importance of strategy and planning. Another thing that has stuck with me is working in groups during the of Business & Inspiration Days. At first I was excited to share my opinions, but I quickly learned that good communication within a team is essential. For example, for this course we already had to interview a person working in marketing. Personally, I found this very interesting to listen to and be able to ask questions myself face to face. This was a learning experience.
During the course, I developed many new skills. For example, creating my portfolio website was an eye-opener. Not only did I learn how to make a website visually appealing and user-friendly, but also how to present your own work in a way that convinces others. To always be progressing in my own work gives me extra motivation to learn things.
Of course, there are also topics that I find difficult and need to put a little more work into. But through extra practice and guidance, I notice that I am getting a better grip on these.
My ambitions and goals
When I think about my future, I see myself working in an environment where creativity and strategy come together. A marketing agency that works on events seems great to me, because there I can work on various projects for different clients. Companies that focus on sustainability and innovation particularly attract me because I believe marketing can also be a force for positive change.
My dream is to start my own business and if I am allowed to go to the extreme with my dreams I would like to work abroad. Before I would take this step, I would like to gain as much experience as possible at companies where I can further develop my skills, and thus learn more. A niche that really interests me at the moment is social media marketing and events. I think it would be great to come up with campaigns that not only go viral, but have a real impact.
A brand that inspires me
Apple is a brand that captures my attention because of its strong brand identity and the way it focuses on simplicity, innovation and user experience. What Apple does well in terms of marketing is creating an emotional connection with its customers. They don't just advertise the features of their products, but emphasize how these products improve users' lives, as in the "Think Different" and "Shot on iPhone" campaigns.
In addition, Apple has a consistent brand experience. From the minimalist product packaging to the iconic Apple Stores, every interaction with the brand exudes quality and design.
Final word
My journey as an MCS student has been a journey of discovery, challenge and growth. As I look ahead to the future, I feel ready to further refine my skills and pursue my dreams. This is just the beginning, and I look forward to seeing what the future holds for me in the Marketing and Communications world.
